Designing the website for 2100 L Street building was a challenge to incorporate its sleek, elegant and luxurious essence. The goal was to create an online experience that matched the building’s high-end atmosphere and professional appearance. The design was clean and modern, with a focus on showcasing the building’s stunning architecture and top-notch amenities. The use of high-quality images and video helped to bring the building to life and give visitors a feel for what it would be like to work or visit there. It was also designed to be user-friendly, with clear and concise information about the building’s offerings and services, as well as easy navigation.
Creating a social media content strategy to market 2100 L Street building was essential to reaching a wider audience and showcasing its features and benefits. The goal was to engage potential tenants and visitors with visually appealing and informative content that showcased the building’s sleek and elegant design, luxurious amenities and prime location in Washington, D.C. The content mix included a combination of images and videos showcasing the building’s exterior and interior spaces, as well as its surrounding neighborhood. Regular posts highlighting events and promotions, as well as success stories from current tenants, helped to build a strong community and generate interest in the building. The social media presence was also designed to be interactive, with a call-to-action to encourage engagement and drive website traffic.