Premier Lacrosse League

02 Gamification

PLL Nation

The introduction of PLL Nation within the app was driven by a strategic initiative to gamify the fan experience, fostering a deeper engagement with the league. We understood that a sense of progression and achievement could significantly enhance user retention and activity. To this end, we designed a tiered XP system that not only rewards fan loyalty but also encourages daily interaction through achievable, engaging tasks. A key UX decision was the creation of a visual progress tracker, allowing users to easily see their status, upcoming rewards, and how they compare to others in the PLL community. This integration of gamification principles was aimed at transforming passive viewership into an active, rewarding community experience.

03 Weekly Fantasy

Our Weekly Fantasy feature was crafted to deepen fan engagement through interactive competition. Understanding that fantasy sports could significantly increase time spent in the app, we designed a user-friendly interface that simplifies team creation within a salary cap system. This encourages strategic thinking and repeat interaction. To enhance UX, we incorporated clear, real-time feedback on player performance and leaderboard standings, making the experience both intuitive and immersive. We also facilitated social interaction by enabling users to create private groups or join public leagues, fostering a sense of community and rivalry that keeps fans coming back.

04 Chat

Recognizing the need for a more connected fan community, we introduced a Chat feature designed to break down the barriers between fans. Through UX research, we identified that fans sought more interactive ways to discuss and share their passion for the PLL. Our design focused on creating a seamless chat interface that supports various fan-driven topics and private groups for favorite teams. This not only enhanced the community feeling but also addressed user feedback for more personalized communication channels within the app. By prioritizing ease of use and relevance of conversations, we fostered a stronger, more engaged fan community.

05 Results

The overhaul of the PLL app yielded tangible results that underscored the effectiveness of our UI/UX decisions. Notably, there was a marked increase in fan accounts and new downloads, with users spending on average twice as much time in the app compared to the previous year (40 minutes vs. 20 minutes). This significant uptick in engagement was a direct outcome of our strategic redesign, focusing on user-centered features like PLL Nation, Weekly Fantasy, and enhanced communication through Chat. These metrics validate our approach to creating a more immersive, interactive, and rewarding experience for PLL fans, affirming the success of our UI/UX strategies in fostering deeper connections with the sport.